What is the single most important thing attendees discover at your session?
• For the Pricing Class: How to select the right pricing model for their business, and how to be able to explain it successfully to a client.
• For the Prospecting Class: How to get more targeted leads for your business through smart prospecting.

What do you believe is the greatest innovation to affect the events industry in the past year?
The mobile app Super Planner, but I suppose I’m biased because I created it.

Where do you find inspiration?
Hotels, restaurants, retail stores, etc.: often the cutting edge of design is found in these more permanent environments, as they owners have more at stake than a temporary event set up. “Good artists borrow. Great artists steal.”

What excites you most about the year ahead in the events industry or your personal business?
The ability to bring thought leaders together from around the world through our Roundtable Series, and interviewing the top industry influencers through our Maverick Series.

What is the best piece of business advice you’ve ever been given?
You are the best salesperson for your event business; don’t delegate yourself out of the sales process.

BIO
With more than 20 years of industry experience, Howard Givner is a widely recognized expert, thought leader and business consultant in the field of special events. He is the founder of Paint The Town Red, Inc., and the former CEO of North America for Global Events Group, the 13th largest event agency in the world, which acquired Paint The Town Red in 2008. During his tenure the company won more than 30 industry awards.

He is currently president of the International Special Events Society (NY Metro Chapter). He serves as an advisor to the board of directors of First Protocol, an event agency headquartered in London and NY. He is a columnist for Event Solutions magazine, a blogger on industry and event business insights at www.HowardGivner.com, and has been profiled in The New York Times, The Wall Street Journal, CNBC, National Public Radio, ABC News, The Apprentice, and USA Today, in addition to numerous trade media.

COMPANY
The Event Leadership Institute features progressive training, education, insights and best practices for event professionals, supplied by subject matter experts.

AWARDS
• 4 Special Events Magazine Gala Awards
• 2 BizBash Event Style Awards
• 2 Event Marketer EX Awards
• 4 Corporate Event Magazine Awards
• 3 ISES Awards
• 2 HSMAI Adrian Awards

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