
Session
New Business: Where to Find it and How to Land it
15:00 27.02.2011
Condesa 3
Session #058
Howard Givner
Executive Director
Event Leadership Institute, Scarsdale, NY
New business: where do you find it, and how do you land it? If you're looking to grow, you've got to be out there bringing in new clients. Why is this so hard for so many people? In this class we'll cover all the major facets of prospecting, from where to find qualified new leads, to learning how to break the ice and talk to total strangers at events. We'll review what makes a strong elevator pitch, and how to make sure your friends and family are as active in referring people to you as your clients are.
DELIVERABLES:
• Learn how to prepare your pitch and the key things you need to tell every potential prospect.
• Discover different sources for new leads.
• Walk away with sample icebreakers you can use to meet prospects at networking events.
• Find out why most people get very few leads from friends and family, and how to fix that.