Caterer and Wedding Planner Partnerships: Creating a Winning Formula for Success

The main ingredient for creating a successful wedding is a trusting, creative caterer/wedding planner partnership. The formula for building brand loyalty and successful, valuable partnerships with wedding planners requires the perfect balance of personalities, individual styles, skill sets and professionalism. Join an esteemed panel of high-profile, award-winning wedding caterers and planners in this lively and enlightening session. They will answer questions and share their thoughts on how they developed their own unique caterer/planner partnerships that led to their successes as industry trend setters and most importantly, team collaborators who create spectacular weddings every time.

You will learn:
• The key ingredients wedding caterers must bring to the table to cultivate brand loyalty and relationships with wedding planners.
• The key ingredients wedding planners must bring to the table to instill confidence, trust and professionalism with wedding caterers.
• Which three actions are most impotant to partnering for client success in the proposal, planning and production stages of a wedding?
• Positive, proactive and mutually beneficial values and actions essential to the long-term growth and value of the caterer/planner partnership