The Four Cs of Social Engagement: Using Social Media for Your Event

Still think social media is just a fading trend for geek fashionistas or Millennials? According to the Pew Internet Study, nearly 80% of American adults use the Internet. Of that 80%, 94% use email, nearly 80% research a product or service and nearly 65% belong to a social network. Social media is a paradigm shift that requires new thinking, new directions and new strategies for your event communications and engagement. Come learn 15 tools that you can use immediately for your event social engagement strategy!

DELIVERABLES:
• Explain the four Cs of social engagement: content, collaboration, community and cumulative value and how they impact events.
• Discuss the importance of a social media strategy for your event.
• Identify more than 15 free social tools you can use immediately for your social event engagement strategy.