Today's events face a new type of attendee and society: the participatory culture. Sociologists have identified today's networked individuals as the participatory class. These individuals no longer want to passively experience your event. They want to participate and be actively engaged with your event. Come and experience these new social technology tools from Skype to Wiffiti to geolocation gaming that can increase your event attendee engagement.
DELIVERABLES: • Define event engagement and how it applies to your event. • Identify five free or low-cost interactive technology tools that you can use immediately with your events. • Discuss how to use these tools and create more attendee engagement.
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