What is the single most important thing attendees discover at your session?
Attendees will discover that by in large, each of them owns a 'hidden pool' of untapped revenue – that's been right there all along. During our session we'll drill down into not only what this resource is…but how each of the attendees can use their unique resource, leverage it – and dramatically impact their bottom lines.

What do you believe is the greatest innovation to affect the events industry in the past year?
I think the greatest 'innovation' to affect the events industry in the past year has been the boom of social media impacting both B-to-B as well as B-to-C meetings nationwide. However, outside of Social Media – I'd have to say that certainly the economy has had the greatest impact on the events industry in each of the past two years. Simply put, when money gets tighter, budgets get hammered. And when that happens, one of the first things to get the 'ax' ... are dollars for things like meetings and events. This can (...and all too often does...) result in a drop in registrations and enrollments. The moneys got to come from somewhere – which is why more and more meeting planners are turning to such things as meeting & event sponsorship to shore up their bottom lines.

Where do you find inspiration?
There's an old expression that says that 'Success leaves Clues'. I get a lot of inspiration from reading about and learning from successful people – the way they've set about looking to tackle problems and create opportunities.

What excites you most about the year ahead in the events industry or your personal business?
As someone who has spent the better part of his career involved in the 'world' of sponsorship – but from the sports dynamic, I'm really excited to be out there teaching event planners about how they can 'tap into' sponsorship revenues. For much the same reason (...and in the same manner) as we have been doing in sports for literally decades now. What I've found is that vast majority of folks who put on meetings, teach classes and seminars ... are professional speakers themselves, put on trade shows or write newsletters/blogs – they have very limited knowledge as to how to mine this stream of revenue which is frankly lying right there under their noses. I find the prospect of being able to reach out to more and more meeting planners and showing them how to get started mining their own sponsorship opportunities to be really exciting.

What is the best piece of business advice you’ve ever been given?
Always look to establish, build and enhance relationships. After all – no one ever bought anything from a 'company' – they bought it from an individual.

BIO
Ron Seaver is president of Seaver Marketing Group and the National Sports Forum, as well as an award-winning leader on the business of sponsorships. With more than twenty-five years of experience in the field of marketing and sponsorship, Seaver is also the author of Brought to you By…the Ultimate Sponsorship Sales System. Over the years he has created and implemented more than 1,200 sponsorship programs, working on behalf of clients such as Budweiser, MasterCard, Ralston-Purina, Gillette USA, Evian Water, Coca-Cola, McDonalds Restaurants and many more.

Ron created the National Sports Forum using the same sponsorship strategies he teaches his clients. He consults with both large and small businesses on building their bottom line through the strategic implementation of this relatively untapped revenue stream.

COMPANY
Seaver Marketing Group was founded in 1994 and is a leading marketing agency based in Southern California that focuses on helping clients to raise their revenue potential through sponsorships and marketing. SMG also puts on the National Sports Forum, the largest annual cross gathering of the top team sports marketing, sales, promotions and event entertainment executives – from throughout the broad spectrum of teams and leagues, (i.e. NFL, MLB, NBA, NHL, Minor Leagues, Racing, Colleges, etc.), in North America.

Powered by EventPilot