
Session
Untapping Hidden Revenue Through Sponsorships
09:00 01.03.2011
Condesa 3
Session #255
Ron Seaver
President/Author
Seaver Marketing Group, San Diego, CA
It's estimated that this year companies, corporations and businesses across America will spend in excess of $17 billion in underwriting events, programs, teams – and businesses just like yours! While it's true that sponsorships have long been the stalwarts of teams like the Yankees and the Dallas Cowboys, the underwriting of meetings and associations has become the hottest new trend in sponsorship.
In his presentation, Ron will show you how to take this same sponsorship formula – something that's been tested and proven in the world of sports – and bring it into your business. Learn how you can create an almost magical funnel of revenues that will dramatically enhance your bottom line.
DELIVERABLES:
• Find out why sponsorship would be an easy extension to what you're already doing.
• Discover the best places to find companies that would be interested in sponsoring your event, meeting, summit or association.
• Learn four easy ways to increase the 'perceived value' of your event to sponsors.
• Learn how to create different sponsorship packages for your various audience segments.
• Uncover the secrets of The Magic Formula (W+W+W = $$$) to get what you're asking for.
1.25 CMP credit hours


