What is the single most important thing attendees discover at your session?
A proven, credible methodology for evaluating meetings and events.

What do you believe is the greatest innovation to affect the events industry in the past year?
Growth of social media and it’s impact on the meetings industry.

Where do you find inspiration?
Learning from innovative people and companies.

What excites you most about the year ahead in the events industry or your personal business?
Opportunities for growth and interest in meeting evaluation.

BIO
Monica Myhill has over twelve years of experience in the development, marketing, management and evaluation of training programs, conferences and special events in North America and Europe. She has published articles and presented workshops in the areas of meeting objectives, meeting evaluation and return on investment. She contributed to Proving the Value of Meetings: How and Why to Measure ROI, a compilation of evaluation and ROI case studies published by Meeting Professionals International and the ROI Institute.

COMPANY
The University of California, Berkeley’s Center for Executive Education at the Haas School of Business creates outstanding and innovative executive development programs that provide business leaders with the knowledge and skills to succeed and prosper in highly competitive environments.

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