Bottom Line on ROI for Meetings and Events

Are your events providing a return on investment (ROI) to your organization, attendees, exhibitors, sponsors or other key stakeholders? How can you be sure? What are you doing to track, measure and report this ROI? This session will help you answer these questions and others that can mean the difference between success and failure. It will show you how to identify a proven evaluation and ROI methodology that can be used to determine the impact of your events. You'll also see how this process is applied and what it can mean to you and your organization.

DELIVERABLES:
• Learn what ROI really means in the context of meetings and events.
• Get the details on an evaluation methodology that you can use for your next event.
• Understand the six levels of evaluation.
• Learn which evaluation levels are right for your future events.

1.25 CMP credit hours