
Session
Attacking The Corporate Marketplace For Leads
09:00 01.03.2011
Gracia 4/8
Session #209
Ellen Harte
Director of Key Accounts
Tasty Catering, Elk Grove Village, IL
Ellen's company has mastered a lead-generation program that requires salespeople to have at least three 'Sales Days Out' away from the office each month. Their system takes the guesswork out of how to find and where to go for new corporate business. Now, more than ever, caterers need to get in front of potential buyers. Ellen will teach her company's successful methods in this timely session.
You will learn:
• How to use databases, referrals, media sources and instinct to obtain leads.
• What scripts work best for setting appointments and making sales.
• Ways to maximize the salesperson's time and success away from the office.
• How to work your marketplace by territory, business type, size, etc.

