Ellen's company sells over $4 million in coporate drop-off catering each year. Learn how a well-planned program of free tastings has accounted for the majority of these sales. They don't give free food to everyone; only those who meet their rigid qualifying process become 'tasting worthy.'
You will learn: • The preliminary questions to determine if a prospect is 'tasting worthy.' • How bringing tastings to prospects will bring great rewards and referrals. • When to send a salesperson along with the food. • Marketing tips that get prospecs to call you to arrange for a tasting. • What sales materials to send or bring along with the food - including a PowerPoint presentation.
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