How to Effectively Manage Social Networking

Social networking, properly managed, can greatly expand the connections between a company and its employees, customers and vendors. Unfortunately this new method of communicating and connecting, when improperly managed, can create an entirely new set of business and (surprise!) legal problems for managers and their companies. What's the distinctionbetween personal and business use of social media? Who responds to comments made about your organization? How do you protect your brand, your image as an employer and your intellectual property? What platforms can you get active on, and how can you do so? How do you balance marketing in the social media world with the employment and risk concerns of the real world? This session examines the best and worst practices, with special emphasis on employment, HR and related legal issues. You'll leave this session with a much better understanding of how to operate in ways that minimize the risks to your company of social networking.

You will learn:
• Social media and networking: what is this new communication tool and how is it being used in the industry?
• Establishing and maintaining the employment brand: social media and networking as a tool in the employment arena.
• Policy and practice discussion and tips: risks and opportunities for social
media/networking in employment.
• Best practices and the future state of social media and networking as tools for employers.