Once Upon A Time...Incorporating 'Story Selling' Into Your Sales Process
16:30 27.02.2011
Gracia 3/7
Session #103
Cliff Schamber
CPCE, CMP, Director, Catering Sales Solutions and Support
Marriott International, Bethesda, MD
It has been said that accomplished sales people all have one common trait: They are accomplished storytellers. Their ability to paint a compelling picture that evokes emotion, delivers a clear message and motivates the customer into action undeniably contributes to their continued success.

You will learn:
• How to tell a compelling story.
• How storytelling gets your prospects interested in your services.
• How to craft a story that creates expertise, trust, and lasting relationships.
• How to know when to stop telling your story.