What Clients Want: How to Extend the Event Experience Through Word of Mouth

It's essential that today's most creative marketing programs incorporate events that generate the online and offline word-of-mouth (WOM) that brands crave. Learn how to be invaluable to these savvy clients by being more than an event producer – become an event marketer. Smart online brands such as e-Bay, Yahoo! and Microsoft know that the experience of a real-life emotional connection plus digital outreach is a formula for success. Learn from an award-winning event marketing agency how to execute event campaigns that extend the brand experience beyond the event footprint, becoming a cornerstone to a WOM and the digital experience.

DELIVERABLES:
• Learn why WOM is so important to these companies and how it is being used by them. Know their lingo, their goals, their desires.
• Learn how to factor in and plant experiences within the event that will generate consumer WOM.
• Find out how to extend your own relationship with these clients, from event planner to marketing partner.
• Discover how to design a program that will get people talking.
• Learn how to measure and manage the WOM generated by your event.

1.25 CMP credit hours