What is the single most important thing attendees discover at your session?
How to create more brand equity in themselves and their companies to diversify their revenue streams and increase their overall revenues.

What do you believe is the greatest innovation to affect the events industry in the past year?
Effective use of paid brand integration

Where do you find inspiration?
Everywhere. Inspiration comes from walking around the world observing things, not judging them

What excites you most about the year ahead in the events industry or your personal business?
More creative business models within sponsorships, partnerships and brand integration. Always trying to add more value to all parties involved in an event, while being creative in new business models.

What is the best piece of business advice you’ve ever been given?
Don’t try to convince people when they underestimate you. Just be best “you” and blow them away.

BIO
Responsible for launching the successful Butler Bag brand and a highly sought-after speaker, writer, TV personality, mentor, and author, Jen has strong brand influence and brand integration experience. She has become the go-to expert for trend forecasts and relevant business sponsorships.

She is a top business contributor on major networks such as ABC, CBS, CNBC, NBC, Fox News and Fox Business News. She contributes editorial pieces to several prominent business magazines and online resources including The Huffington Post, Healthy-StyleNY and Entrepreneur. Jen is the recent author of What If? and Why Not?, providing readers with the tools to start their own business and/or make additional income.

COMPANY
Jen Groover is the founder of Jen Groover Brands, which includes the Butler Bag Company, Jen Groover Productions, a content development and events company that creates content for major networks and publications; and Jen Groover Designs, a lifestyle brand of innovative products for major retailers. Several of Jen’s newest brands include Leader Girlz, an empowerment brand for young girls to learn through play, and Fresh & Groovy, a food company.

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