
Session
Inside Scoop: Strategic Tips for Selling to Corporate Planners
09:00 03/01/2011
Condesa 4
Session #256
Arlene Sheff
Sr. Meeting & Event Planner
The Boeing Company, Seal Beach, CA
Is getting your 'foot in the door' at corporations a challenge? Join the senior meeting and event planner of the Boeing Company and the 2007 Event Solutions Corporate Planner/Producer of the Year as she provides the inside scoop on selling to corporate planners. Learn marketing strategies, how to build better working relationships, what pitfalls to avoid, turn-ons and turn-offs and the types of phone calls that get results.
DELIVERABLES:
• Learn which selling strategies to avoid.
• Find out how to develop strategies for building your corporate business.
• Discover what corporate planners value most in their supplier/planner relationships.

