Pricing is not really about numbers or costs. It is about proper profitability and winning new clients. Most shoppers of catering feel they have to try to 'beat-up' the caterer to get a lower price than first presented. Mike will show you how to create a win-win outcome in this never-ending battle over price.
You will learn: • How to combat the shopper in this battleground of price negotiations. • What to say and not say when discussing price. • New tactics and strategies that add value to your price. • Mike's checklist for establishing proper price. • The secrets of winning negotiations.
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