Romancing The Luxury Bride: State of the Wedding Industry

Today's wedding industry continues to evolve and change at a dizzying pace. We are all faced with a flood of new competition, the rapidly changing impact of social media on our businesses, increasingly price-sensitive clients and so much more. Rebecca will share her unique perspective as a strategic wedding industry consultant including the latest statistics, insights and compelling opportunities specifically related to the business of weddings. The insights shared and benchmarking will be relevant regardless of the segment of the wedding industry you serve, and help you to stand out from the 'sea of sameness' that often plagues wedding marketing and sales professionals.

DELIVERABLES:
• Get an overview of the mindset and consumer behaviors of today's brides and grooms.
• See specific examples of innovative wedding marketing and sales initiatives.
• Learn about potential new market opportunities.
• Discover smart strategies for attracting and booking the 'best fit' wedding couples for your business.