Cannonball Blogging: Making a Business Impact Online

There are 133 million blogs in the blogosphere. How will yours stand out? Making an impact isn't easy, but with 51 percent of readers compelled to visit corporate sites as a result of reading blogs there's no denying their power. Blogs are search engine magnets; they give a human voice to your company, they can help you establish leadership in your industry and they can open up a valuable conversation with your customers. Learn how to build a Cannonball Blog from the author of the highest ranked independent blog in the meetings and events industry.

DELIVERABLES:
• Discover why blogs are a powerful tool in the marketing mix.
• Learn how to create a compelling blog that drives value for your readers.
• Find out how to create killer content that keeps people coming back for more.
• Explore how to define your goals and measure success.