
Session
How to Book the Digital Bride's Reception
13:30 27.02.2011
Mont-Royal
Session #009
Alan Berg
Director
The Knot Market Intelligence, Monroe, NY
The reception still represents almost half of a bride's wedding budget. So how do you make sure you're getting her business? The trick is not only to know what you have to offer, but also to be able to communicate with her on a personal - and digital - level.
You will learn:
• Vital statistical information taken from The Know Real Weddings Study that will help
you better understand the type of bride you are marketing to.
• Everything from number of wedding guests, style of wedding, to type of venue and more.
• The average amount spent on each vendor and total cost of the average wedding.
• Valuable insight on how you can use this data to communicate more effectively with today's tweeting, blogging and Facebooking bride and book more business.

