In Pursuit of Perfection: Customer Service as a Key Differentiator
12:00 27.02.2011
Condesa 4
Session #053
James Matthews
Director
ThinkTank Media, Balmain, NSW, Australia
Is there a relationship between customer service and profit in the events industry? You can bet on it! We all know that poor service costs – businesses lose customers without even knowing it. But perhaps more important, is the fact that good customer service equates to improved profits. Great service pays, in more ways than we think. This presentation will show you how to move from simply providing good customer service, to providing great customer service, exceeding your customers' expectations along the way – and watching your business grow as a result.

DELIVERABLES:
• Learn about the benefits of great customer service and how it can be achieved in your business.
• Find out how to ensure that happy and satisfied customers become drivers of increased sales and profits, and explore strategies for winning customer loyalty, word-of-mouth marketing and repeat business.
• Discover how to turn complaints into increased business and happy customers.
• Learn to activate feedback – real strategies to find out what your customers really think.
• Ensure that your events have a reputation for providing fantastic customer service.