No Passport Required. Trends in Cultural Catering and Weddings

The ethnic and cross-cultural wedding market is a large segment of the wedding business and growing every day. The challenge: how to break into this culturally diverse marketplace and become the caterer of choice. When we think of cultural catering, we often imagine it as fixed and unchanging, but one look at today's trands is enough to convince anyone that clients are looking for a balanced blend of the traditional and unconventional. Attend this session to explore and uncover the latest trends in cultural catering and weddings - no passport required!

You will learn:
• Marketing tips and methods for selling to the ethnic marketplace.
• How to market to the ethnic client.
• How to create cross-cultural menus and recipes to increase profitability.
• How to use unique floor diagrams, action stations and food service to
elevate your next event.
• Specific elements of an Indian wedding that can be translated into big
bucks, in any language!
• How to overcome the challenges when dealing with ethnic clients - from
contracting the event to executing it.